By Henry 
Have you ever dreamed of running your own business from a beach in Bali, handling everything yourself with the help of smart tools and automation? If you’re a freelancer or digital nomad, you’ve probably heard the term solo et buzzing around online communities. Solo et represents the exciting shift toward independent, tech-savvy entrepreneurship where one person can build and scale a thriving venture without a big team or massive funding. In this guide, we’ll break it down step by step, so you can see if it’s the right path for you.
Let’s start with the fundamentals. Solo et, short for solo entrepreneurial trend, describes a modern way of doing business where individuals manage every aspect of their operations independently, often using digital tools, AI, and automation to make it all work. It’s not just about being a freelancer trading hours for dollars, but creating systems, products, and recurring revenue streams that grow over time. Think of it like being the captain of your own ship: you call the shots, but you have high-tech sails (like AI software) to catch the wind.
This trend has gained traction in the digital economy, especially post-2020, as remote work and tools like ChatGPT and Webflow make it easier for anyone to launch online. For international context, in places like France, solo et aligns closely with structures such as the entreprise individuelle (EI), which allows solo entrepreneurs to operate under their own name with simplified taxes and setup. It’s all about career autonomy and fitting business into your lifestyle, whether you’re a graphic designer, consultant, or app developer.
Why go the solo et route? For starters, it offers incredible freedom. You can work from anywhere, set your own hours, and keep most of the profits since there are no employees to pay. High profit margins are a big draw, often reaching 70-90 percent because overhead is low: no office rent, just your laptop and internet.
Another perk is scalability without complexity. Using automation, you can handle more clients or sales without burning out. For digital nomads, this means building a business that travels with you, like selling online courses or running a micro SaaS product. Plus, it’s cost-effective to start, often under $1,000 with tools like Canva for design or Stripe for payments.
A common misconception is that solo et means total isolation. Actually, many successful ones hire contractors for specific tasks, like graphic design or coding, keeping the core control in their hands. This hybrid approach boosts efficiency and lets you focus on what you love.
| Benefit | Description | Example |
|---|---|---|
| Freedom and Flexibility | Work remotely, set your schedule | A digital nomad running an affiliate site from Thailand |
| High Profits | Low costs lead to better margins | Keeping 80% of revenue from online coaching sessions |
| Scalability | Use AI to grow without hiring full-time | Automating email marketing for thousands of subscribers |
| Low Entry Barrier | Minimal startup funds needed | Launching a newsletter with free tools like Substack |
| Personal Growth | Full ownership builds skills fast | Learning AI prompts to create content efficiently |
Getting started with solo et doesn’t require a fancy degree or investors. First, validate your idea: talk to potential customers or run a small test on platforms like Reddit or LinkedIn. Then, choose a business model, such as subscription services or digital products.
If you’re in the US or UK, you might register as a sole proprietorship via your local government site, which is quick and free. For international folks, like in France, opt for the micro-entreprise status (formerly auto-entreprise), which simplifies taxes and social charges for revenues under certain thresholds. Head to sites like urssaf.fr to sign up online in minutes.
Key steps include:
- Research legal requirements in your country.
- Get a business bank account.
- Set up tools for accounting, like QuickBooks.
- Build your online presence with a simple website.
Remember, regulations vary: in France, you’ll pay social contributions based on turnover, but it’s straightforward for beginners.
Digital nomads thrive in solo et because it embraces remote work culture. You can manage operations from anywhere with reliable Wi-Fi, using tools like Notion for project management or Zapier for automations. Challenges like time zones are handled by asynchronous communication, and tax perks in countries like Portugal make it appealing.
For example, Pieter Levels, founder of Nomad List, runs his multi-million business solo, leveraging code and community. It’s perfect for those seeking adventure without sacrificing income.
Navigating terms in solo et keeps things smooth. “Recurring revenue” means steady income, like from memberships. “MVP” (minimum viable product) is your basic version to test the market. In legal speak, “limited liability” protects personal assets, available in structures like EURL in France.
Debunking a myth: You don’t need to be a tech whiz. Many use no-code tools to build apps or sites.
Solo et is a mindset and trend, while sole proprietorship is a legal structure. The latter means you’re personally liable for debts, common in solo et setups. In France, it’s EI, with unlimited liability but easy admin.
| Aspect | Solo ET | Sole Proprietorship |
|---|---|---|
| Focus | Tech-driven independence, asset building | Legal entity for one person |
| Liability | Depends on structure chosen | Unlimited personal liability |
| Setup | Mindset + tools | Government registration |
| Examples | AI-automated online store | Local consulting firm |
| Scalability | High with digital leverage | Limited by time |
Begin small: Pick a niche you’re passionate about, like content creation. Build an MVP, market via social media, and iterate based on feedback. Use contractors on Upwork for help. In international settings, consider visas for digital nomads in Estonia or Spain.
Real example: Justin Welsh grew his solo et to $5 million annually through LinkedIn content and courses.
Requirements are minimal: a skill, internet, and drive. Regulations depend on location. In the EU, comply with GDPR for data; in the US, file taxes as self-employed. For France, micro-entreprise caps revenue at €176,200 for services, with flat-rate taxes. Always consult a local advisor to stay compliant.
To wrap things up, solo et empowers you to craft a business that fits your life, blending independence with innovation. Here are five practical tips to kickstart your journey:
- Validate your idea with 10 potential customers.
- Invest in one automation tool early.
- Network in online communities like Indie Hackers.
- Track finances weekly.
- Celebrate small wins to stay motivated.
What’s your take on solo et? Have you tried it, or are you considering a switch? Share in the comments below!
You May Also Like: EO Pis: The Real-Time KPI Dashboard for Smarter Decisions
What exactly does solo et stand for?
Solo et stands for solo entrepreneurial trend, focusing on one-person businesses that use technology for efficiency and growth.
Is solo et the same as being a freelancer?
No, freelancers often trade time for money, while solo et emphasizes building scalable assets like products or subscriptions.
Can I start a solo et business part-time?
Absolutely, many begin as side hustles alongside a job, testing ideas with low risk.
What tools do I need for solo et?
Essentials include AI like ChatGPT for content, Webflow for sites, and Zapier for automation.
How does solo et work internationally, like in France?
In France, use the micro-entreprise structure for simple taxes; it’s ideal for solo ventures.
What are common challenges in solo et?
Isolation and income fluctuations, but networking and automation help overcome them.
How much can I earn with solo et?
It varies from $50,000 to millions annually, depending on your model and marketing.